On Thursday, August 22nd, we hosted a training afternoon focussed on effective online event promotion. Members from the Art Deco Society of Brisbane, Annerley-Stephens Historical Society, Coorparoo & Districts Historical Society, and the Australian Historical Dance Association gathered to share experiences and learn new techniques to boost their organisations’ visibility.
Key Takeaways from the Training:
- Content Calendar Creation: How to develop a structured plan to organise and schedule your promotional activities.
- Online and Offline Promotion: Explored a variety of channels, including social media, email marketing, traditional media, and community outreach.
- Press Release Writing: Looked at writing compelling press releases to capture the attention of journalists and media outlets.
- Standing Out: Learned strategies to make events unique and memorable.
- Canva for Social Media: Utilised Canva to create visually appealing and shareable graphics.
- Ticketing Platforms: Explored the benefits and best practices for using Humanitix and Eventbrite.
- LinkTree Mastery: Created a centralised hub for online links.
- Media Avenues: Explored various media outlets that can help amplify an event’s reach.
Need Assistance?
If your organisation requires support in any of these areas, please don’t hesitate to contact our marketing team. We’re planning more training sessions in the future to help you maximise your event’s success.
Happy Heritage!
Kerry and Caylie