Living Tapestry Archives - Brisbane Living Heritage

Support the Colonial Secretary’s Correspondence Project – SLQ



Add comment

Brisbane In Focus – BLH Photo Competition 23

The BLH Photo Competition is back for the 2023/24 Summer Holiday.

BLH invites you to discover the heritage of our city – the stories, spaces and faces that paint the culturally rich picture of Brisbane.
Share your unique perspective with a photo taken in 2023 and you could be in the running to win fabulous cash prizes.


From December 1 until January 21, you’ll have the chance to submit your best photos taken at one of our member locations during 2023 and until the competition closes in January.



Cash prizes will be awarded in four categories, including a brand new under 18 “Whippersnapper” category. For all photographers, the subject of their photo must be either a Place or an Object. The possibilities are endless with so many beautiful heritage places to explore in Brisbane.


Winners will be chosen by our judges and awarded the following prizes:

  • Place $400
  • Object $400
  • Whippersnapper (Place or Object under 18) $100
  • People’s Choice (voted for by the public) $350

You can read more about the competition’s terms and conditions here.


There’s more than 88 member sites to explore this Summer holidays, and with the new Whippersnapper category, there’s yet another reason to get the kids out and about exploring Brisbane’s cultural heritage. Remember to download the Heritage Guide for the complete list of Member organisations and all the details you need to plan your visit.

Would you like to see our previous winners? Check out last year’s entries here.



Add comment

How to Promote your Creative Project – workshop notes

In early October, Melissa Western from the Northlakes Cultural Activation Team, and the Moreton Bay Region Libraries (Northlakes) put on a fantastic workshop called, “Promoting Your Creative Project”. Thirty creatives were welcomed to learn the basics of writing, graphic design, and marketing.

The three speakers were Dr Louise Mayhew, Sean Dowling and Kirsten Sealey, who each gave a short presentation about their chosen subjects – Writing Blurbs; Effective Graphic Design in Advertising; Marketing and Social Media Effectiveness. These were followed by individual group work on each topic, which was an invaluable way of communicating our own thoughts and ideas in a targeted way.

Writing Blurbs

Dr Mayhew discussed how ‘creatives’ often find writing about their work to be difficult.  She suggested more structure with two key elements, when writing a blurb about what we do: Concrete and Sparkle.

Concrete information relates to the key facts about the event and cover things like:  Title  Date  Venue / Place  Times  Cost

Sparkle is the sizzle that sells the steak! It reflects the things that add joy – the adjectives and personality of the creations and event. We were reminded to always balance the excitement of our creations with credible sources of information.

When writing about your project, write simply, humbly and honestly with words you can imagine coming out of your mouth.

Read your writing aloud and double check for long, confusing or grammatically awkward sentences.

Develop a few texts with different lengths, for different platforms, or for different audiences. Experiment with new ways of writing about your work. Read others’ blurbs, analysing for strengths and weaknesses.

Marketing your project: Planning

There are several questions you can consider about your event or project that will get you planning how to market to your target audience…

What are you selling?

What makes your project different?

What are your competitors doing and how are you doing things differently/better/not so well?

What is your Call to Action – what should people DO when they see your marketing?

Consider your principal strategies – why are you doing this event / project?

Marketing your project: Advertising

People need to see your event advertised several times before they decide to act. It’s your job to find opportunities to contact your audience. Where does your audience hang out and how can you reach them? More importantly, how can they find you?

Examples of advertising & Marketing include:

Newsletter / email


Word of Mouth

Cross-promotion and Partnerships

Facebook Events

Facebook Ads

Letterbox drops

Other Social Media platforms, including video

Google ads, Google posts.

Social media community groups

Event platforms (Eventbrite, Humanitix)

Press Release & Media Pack

Local event calendars e.g. Council

Put yourself in your audience’s shoes – what do they want and need from experiencing your creative project? What is their motivation for paying money for your art? What do YOU look for when you’re seeking a cultural event? The answers to these questions will inform your writing and your imagery.

Creative Promotion (ads, posters, flyers, social media posts)

Keep it simple and attention-grabbing. Don’t give them the whole story… just enough to get them wanting more, and then point them in the right direction to find out.

Graphic design should capture the imagination and draw them in to find out more.

All marketing activities are sharpened with data. In the lead up to, and after your project, always collect information from your audience that can assist you in understand what the most effective channel was for you. This could be as simple as asking people how they heard about your event. Make sure you set up Google Analytics between your Website, Google and social media for a more accurate look at your website traffic and use the information to get the most bang for your buck next time.